Working with the Ganjier program has been a really interesting experience. It's all about bringing a level of expertise and appreciation to cannabis, much like a sommelier does with wine. I've been fortunate to collaborate with some incredibly forward-thinking people in the industry on various projects that are really helping to define its culture. Whether it's developing educational materials, creating branding for events, or launching new products, I've been involved in taking that brand identity and making it work seamlessly across both print and digital platforms.