Cross Catholic Outreach is a 501(c)(3) Catholic ministry dedicated to providing material aid and spiritual support to those in need worldwide. Partnering with bishops, priests, religious, and lay workers, they deliver essential services such as food, clean water, housing, education, orphan care, medical assistance, microenterprise support, and disaster relief.
In collaboration with Cross Catholic Outreach, I have developed a wide range of digital and multimedia assets-including web design, social media graphics, emails, and motion graphics - all strategically aligned with their brand and campaign objectives.
Web Digital Promo Videos
Project Catalog Redesign
Cross Catholic Outreach needed a streamlined user journey to highlight their featured projects. I designed a flexible directory with intuitive filtering options, making it easy for users to navigate from the main page through categories to individual project pages. My approach focused on creating layouts that balance visual appeal with functionality and can be easily adapted for seasonal branding and themes. This versatility ensures a seamless experience for users while supporting ongoing campaign needs.
Box of Joy Redesign
I was tasked with enhancing the user experience for the Box of Joy online and group pages. By streamlining the interface and refining the content structure, I aimed to make the experience as smooth and welcoming as possible for both individual participants and groups. This approach not only improved usability but also strengthened the overall impact of the Box of Joy initiative online.
Lent Activity Guide
The Lent Activity Guide is designed to help families engage with the Lenten season through meaningful activities and storytelling. I was given the opportunity to transform this print resource into an interactive web experience. My goal was to make it easy for users to navigate through each activity while following the story, so I developed a user-friendly layout and incorporated custom animations to enhance engagement and understanding. This digital version not only brings the guide to life online but also makes it more accessible and interactive for families.
Digital Assets
At Cross Catholic Outreach, I work on a variety of digital ads for ongoing campaigns-ranging from evergreen to seasonal, and always tailored with thoughtful color branding. My role involves designing both static and video ads, and I’ve recently introduced a new process for motion graphic ads to make our content more eye-catching and engaging across platforms. Collaborating with colleagues on these projects has allowed us to deliver dynamic, visually impactful ads that help highlight our mission and drive campaign results.
Video Kinetic Ads
