Sabrina Calderon
Multi-Media Designer
Email:
Location
Ventura, Ca
Date of Birth:
Feb 9th
A Bit About Me
With over 15 years in the design industry, I've worked with innovative event and festival promotion companies such as Lucidity Festival, Lightning in a Bottle, Grateful Generation Events, and High Sierra Music Fest, creating promotional material and marketing collateral. I currently am Head of Design at Green Flower, a cannabis education company, overseeing all visual media. Along with motion graphics experience, I'm also adventuring into VR/AR design. My creative flare and out-of-the-box thinking bring a fresh approach to print and digital media.
A classically trained artist, I utilize imagination and apply my attention to detail. From paint brush to digital, I approach each medium like a puzzle; first conceptualizing, next understanding the audience, and then what the message is meant to achieve. Invoking creativity, my technique to design is ever-evolving and continues to propel my passion.
Work Experience
2018 - Present
Head of Design | Green Flower Media
I am responsible for developing and managing all design and creative aspects of the company. In conjunction with knowledge of digital and print collateral specifications, I also fulfill and coordinate creative deliverables
across internal and external departments/resources. Maintaining brand consistency and responsible for executing deliverables within budget and timelines.
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Project managing overall assignment deliverable process and design team
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Optimizing execution process by templatizing design deliverables for more efficient time management
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Maintaining the quality of all visual brand assets across departments: Higher Education, Enterprise Business Solutions,
GF Institute, Ganjier -
Reviews artwork to ensure technical accuracy
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Contribution through strategically setting up project cues in related deliverables from concept to completion
2012 - 2021
Design Manager | Lucidity LLC
Create, managed, and maintained style guides and standards for the organization. I managed the design team in creating a remote workflow suitable for all. Part of my responsibilities was to design concepts for print and marketing collateral, interactive media, merchandise, and web design.
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Collaborated with producers, admin, marketing, and media teams
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Facilitated relationships with print vendors
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Coordinated with fabrication teams and sign department on event themes
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Templatized design packages for uniformity
2007 - Present
Freelance Designer | Bina Creations
Exploring creativity to bring quality multi-media design, illustrations, and websites. Through the years I’ve built up a clientele to produce an assortment of assets to fit their needs.
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Graphic Design, Branding, Logo Design
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Tradeshow Booths, Print Collateral, Social media kits, and Web Design
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Motion Graphics, Videography, Editing, and Color Correction
2014 - 2015
Lead Designer | Caribbean Coffee Company, Inc
Caribbean Coffee Company, Inc. is a wholesale, specialty coffee roaster and specialty iced tea manufacturer with distribution in Southern California. distribution in Southern California.
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Package and product design
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Design all print collateral and marketing materials
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Coordinate with marketing and business management teams
2010 - 2014
Lead Designer | Alumi Concepts | Online Management Systems
Alumni Concepts provided customized alumni business directories for universities looking to better connect with their alumni. Being a division of Online Management Systems, a marketing and sales company. Alumni Concepts seamlessly integrated business directories into existing alumni websites.
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Design and execute concepts for interactive media, websites, mobile apps, e-newsletters, promotional and print
collateral -
Collaborate creatively with business management and marketing team
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Develop and create multiple projects simultaneously in a very-fast paced environment within designated deadlines
