Date of Birth:
A Bit About Me
With over 15 years in the design industry, I've worked with innovative event and festival promotion companies such as Lucidity Festival, Lightning in a Bottle, Grateful Generation Events, and High Sierra Music Fest, creating promotional material and marketing collateral. I currently am Head of Design at Green Flower, a cannabis education company, overseeing all visual media. Along with motion graphics experience, I'm also adventuring into VR/AR design. My creative flare and out-of-the-box thinking bring a fresh approach to print and digital media.
A classically trained artist, I utilize imagination and apply my attention to detail. From paint brush to digital, I approach each medium like a puzzle; first conceptualizing, next understanding the audience, and then what the message is meant to achieve. Invoking creativity, my technique to design is ever-evolving and continues to propel my passion.
2018 - Present
Head of Design | Green Flower Media
I am responsible for developing and managing all design and creative aspects of the company. In conjunction with knowledge of digital and print collateral specifications, I also fulfill and coordinate creative deliverables
across internal and external departments/resources. Maintaining brand consistency and responsible for executing deliverables within budget and timelines.
Project managing overall assignment deliverable process and design team
Optimizing execution process by templatizing design deliverables for more efficient time management
Maintaining the quality of all visual brand assets across departments: Higher Education, Enterprise Business Solutions,
GF Institute, Ganjier
Reviews artwork to ensure technical accuracy
Contribution through strategically setting up project cues in related deliverables from concept to completion
2012 - 2021
Design Manager | Lucidity LLC
Create, managed, and maintained style guides and standards for the organization. I managed the design team in creating a remote workflow suitable for all. Part of my responsibilities was to design concepts for print and marketing collateral, interactive media, merchandise, and web design.
Collaborated with producers, admin, marketing, and media teams
Facilitated relationships with print vendors
Coordinated with fabrication teams and sign department on event themes
Templatized design packages for uniformity
2007 - Present
Freelance Designer | Bina Creations
Exploring creativity to bring quality multi-media design, illustrations, and websites. Through the years I’ve built up a clientele to produce an assortment of assets to fit their needs.
Graphic Design, Branding, Logo Design
Tradeshow Booths, Print Collateral, Social media kits, and Web Design
Motion Graphics, Videography, Editing, and Color Correction
2014 - 2015
Lead Designer | Caribbean Coffee Company, Inc
Caribbean Coffee Company, Inc. is a wholesale, specialty coffee roaster and specialty iced tea manufacturer with distribution in Southern California. distribution in Southern California.
Package and product design
Design all print collateral and marketing materials
Coordinate with marketing and business management teams
2010 - 2014
Lead Designer | Alumi Concepts | Online Management Systems
Alumni Concepts provided customized alumni business directories for universities looking to better connect with their alumni. Being a division of Online Management Systems, a marketing and sales company. Alumni Concepts seamlessly integrated business directories into existing alumni websites.
Design and execute concepts for interactive media, websites, mobile apps, e-newsletters, promotional and print
Collaborate creatively with business management and marketing team
Develop and create multiple projects simultaneously in a very-fast paced environment within designated deadlines