A Bit About Me
With over 15 years in the design industry, I've worked with innovative event and festival promotion companies such as Lucidity Festival, Lightning in a Bottle, Grateful Generation Events, and High Sierra Music Fest, creating promotional material and marketing collateral. Along with motion graphics experience, I'm also adventuring into VR/AR design. My creative flare and out-of-the-box thinking bring a fresh approach to print and digital media.
A classically trained artist, I utilize imagination and apply my attention to detail. From paint brush to digital, I approach each medium like a puzzle; first conceptualizing, next understanding the audience, and then what the message is meant to achieve. Invoking creativity, my technique to design is ever-evolving and continues to propel my passion.
Work Experience
2018 - 2023
Head of Design | Green Flower Media
Responsible for developing and managing all design and creative aspects of the company. In conjunction with knowledge of digital and print collateral specifications, I also fulfill and coordinate creative deliverables
across internal and external departments/resources. Maintaining brand consistency and responsible for executing deliverables within budget and timelines.
-
Project managing overall assignment deliverable process and design team
-
Optimizing execution process by templatizing design deliverables for more efficient time management
-
Maintaining the quality of all visual brand assets across departments: Higher Education, Enterprise Business Solutions,
GF Institute, Ganjier -
Reviews artwork to ensure technical accuracy
-
Contribution through strategically setting up project cues in related deliverables from concept to completion
2012 - 2021
Design Manager | Lucidity LLC
Create, managed, and maintained style guides and standards for the organization. I managed the design team in creating a remote workflow suitable for all. Part of my responsibilities was to design concepts for print and marketing collateral, interactive media, merchandise, and web design.
-
Collaborated with producers, admin, marketing, and media teams
-
Facilitated relationships with print vendors
-
Coordinated with fabrication teams and sign department on event themes
-
Templatized design packages for uniformity
2007 - Present
Multimedia Designer | Bina Creations
Exploring creativity to bring quality multi-media design, illustrations, and websites. Through the years I’ve continued to offer freelance design services to produce an assortment of assets to fit client needs.
-
Graphic Design, Branding, Logo Design
-
Tradeshow Booths, Print Collateral, Social media kits, and Web Design
-
Motion Graphics, Videography, Editing, and Color Correction
2014 - 2015
Graphic Designer | Caribbean Coffee Company, Inc
Caribbean Coffee Company, Inc. is a wholesale, specialty coffee roaster and specialty iced tea manufacturer with distribution in Southern California. distribution in Southern California.
-
Package and product design
-
Design all print collateral and marketing materials
-
Coordinate with marketing and business management teams
2010 - 2014
Lead Designer | Alumi Concepts | Online Management Systems
Alumni Concepts provided customized alumni business directories for universities looking to better connect with their alumni. Being a division of Online Management Systems, a marketing and sales company. Alumni Concepts seamlessly integrated business directories into existing alumni websites.
-
Design and execute concepts for interactive media, websites, mobile apps, e-newsletters, promotional and print
collateral -
Collaborate creatively with business management and marketing team
-
Develop and create multiple projects simultaneously in a very-fast paced environment within designated deadlines
