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Sabrina Calderon

Multimedia Designer



Ventura, Ca

A Bit About Me

With over 15 years in the design industry, I've worked with innovative event and festival promotion companies such as Lucidity Festival, Lightning in a Bottle, Grateful Generation Events, and High Sierra Music Fest, creating promotional material and marketing collateral.  Along with motion graphics experience, I'm also adventuring into VR/AR design. My creative flare and out-of-the-box thinking bring a fresh approach to print and digital media.

A classically trained artist, I utilize imagination and apply my attention to detail. From paint brush to digital, I approach each medium like a puzzle; first conceptualizing, next understanding the audience, and then what the message is meant to achieve. Invoking creativity, my technique to design is ever-evolving and continues to propel my passion.

Work Experience

2018 - 2023

Head of Design  |  Green Flower Media


Responsible for developing and managing all design and creative aspects of the company. In conjunction with knowledge of digital and print collateral specifications, I also fulfill and coordinate creative deliverables
across internal and external departments/resources. Maintaining brand consistency and responsible for executing deliverables within budget and timelines.

  • Project managing overall assignment deliverable process and design team

  • Optimizing execution process by templatizing design deliverables for more efficient time management

  • Maintaining the quality of all visual brand assets across departments: Higher Education, Enterprise Business Solutions,
    GF Institute, Ganjier

  • Reviews artwork to ensure technical accuracy

  • Contribution through strategically setting up project cues in related deliverables from concept to completion

2012 - 2021

Design Manager  |  Lucidity LLC


Create, managed, and maintained style guides and standards for the organization. I managed the design team in creating a remote workflow suitable for all. Part of my responsibilities was to design concepts for print and marketing collateral, interactive media, merchandise, and web design.

  • Collaborated with producers, admin, marketing, and media teams

  • Facilitated relationships with print vendors

  • Coordinated with fabrication teams and sign department on event themes

  • Templatized design packages for uniformity

2007 - Present

Multimedia Designer  |  Bina Creations


Exploring creativity to bring quality multi-media design, illustrations, and websites. Through the years I’ve continued to offer freelance design services to produce an assortment of assets to fit client needs.

  • Graphic Design, Branding, Logo Design

  • Tradeshow Booths, Print Collateral, Social media kits, and Web Design

  • Motion Graphics, Videography, Editing, and Color Correction

2014 - 2015

Graphic Designer  |  Caribbean Coffee Company, Inc


Caribbean Coffee Company, Inc. is a wholesale, specialty coffee roaster and specialty iced tea manufacturer with distribution in Southern California. distribution in Southern California.

  • Package and product design

  • Design all print collateral and marketing materials

  • Coordinate with marketing and business management teams

2010 - 2014

Lead Designer  |  Alumi Concepts  |  Online Management Systems


Alumni Concepts provided customized alumni business directories for universities looking to better connect with their alumni. Being a division of Online Management Systems, a marketing and sales company. Alumni Concepts seamlessly integrated business directories into existing alumni websites.

  • Design and execute concepts for interactive media, websites, mobile apps, e-newsletters, promotional and print

  • Collaborate creatively with business management and marketing team

  • Develop and create multiple projects simultaneously in a very-fast paced environment within designated deadlines




Take a look at the categories I specialize in and learn more about past projects.

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